Strategy
Brand strategy for small teams in Germany
1 min read
You do not need a 80-page brand book. You need a position, a voice, and a site that can carry both — plus honesty about channels.
Small teams in DACH often over-buy strategy decks and under-buy a site that can sell. The useful version of brand strategy fits on a few pages: who it is for, what you refuse, proof, and the next step.
Pair it with a channel decision
A beautiful site with no distribution plan is a brochure. The growth assessment in the consultant is there to surface whether the bottleneck is brand, site, or channel — before you spend on all three.